(Updated – March 24, 2023) The Porsche Experience Center in Atlanta, Georgia, has been hosting Porsche customers and fans since June 2015, and now it’s undergoing significant expansion—including the addition of a second track.
OPENING APRIL 1ST, 2023 – “The Porsche Experience Center Atlanta is a new driving center that includes a professional 1.3-mile driving track, a Porsche museum, restaurants, retail shops, a heritage gallery, and professional driving courses.” Source: www.porschedriving.com
The Porsche Experience Center in Atlanta, which offers thrilling drives for visitors with a full brand immersion, including a museum, shops, and dining area, has embarked on a major expansion of the facility.
Construction has begun on a second track that effectively doubles the length of the existing driver development course.
The new section can be driven on its own or in combination with the existing track and adds features inspired by some of the world’s best roads and racing turns, designed to give both the drivers and the cars an intense workout.
The project is the cornerstone of a multi-million dollar investment in further developing the headquarters campus of Porsche Cars North America, Inc. (PCNA).
The track expansion is a piece of the 33-acre site development next to the current headquarters’ 27-acre site, which was first inaugurated in 2015. Construction will be ongoing through 2023 and include a new Porsche Classic Factory Restoration facility, a parking deck, and the already-opened Porsche Service Center South Atlanta.
“The physical connection a driver enjoys with our sports cars is core to the Porsche brand, which is why we’re expanding this option even as we and our dealers invest in new digital touchpoints for customers.”
The two worlds – digital and real – complement each other,” said Kjell Gruner, President, and CEO of PCNA. “Whether a Porsche owner or not, the Experience Centers in Atlanta and LA serve as destinations where anyone can experience the thrill of a Porsche sports car and learn more about the brand.
The Atlanta center has already hosted more than 6,000 visitors a month in normal times, and we hope the track expansion excites many more to come and engage with Porsche.”
The track addition at the PEC Atlanta will include the following features:
A 1.3-mile handling circuit with elements inspired by the Corkscrew at Laguna Seca, with a rise of 30 feet and drop of 25 feet through approaching and descending turns; the Carousel from Germany’s Nurburgring-Nordschleife; and the twisty and challenging Tail of the Dragon in the Smoky Mountains, one of North America’s most iconic driving roads.
Three new driving modules: a low-friction, wetted 60-meter asphalt circle; an ice-hill, with a wet and slick surface along with an incline and decline to demonstrate traction control; and a dynamic area comprising 135 feet by 555 feet of asphalt to demonstrate handling capabilities.
Dynamic and emotive, the tracks at PEC Atlanta are designed for driver development, allowing customers to test the capability and technology of a Porsche vehicle.
The expansion will operate independently from the existing South track, but the two layouts can be combined for an overall main handling circuit of 2.3 miles, and up to 2.9 miles when all track surfaces are utilized.
The track expansion is expected to be ready for operation in the first quarter of 2023.
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Porsche Experience Center Atlanta is located at One Porsche Drive Atlanta, GA 30354