Detroit Auto Show Returns January 14–25, 2026, Reaffirming Detroit’s Role as the Heart of the Auto Industry
January 14 @ 8:00 am - January 25 @ 5:00 pm
$25
The Detroit Auto Show returns January 14–25, 2026, continuing its evolution as a modern, multi-format automotive showcase while reaffirming Detroit’s historic role as the global center of automotive innovation.
Hosted at Huntington Place in downtown Detroit, the event once again blends global vehicle debuts, interactive experiences, and public-facing activations that extend far beyond a traditional auto show format.
Formerly known as the North American International Auto Show (NAIAS), the Detroit Auto Show has undergone a strategic transformation in recent years, shifting toward a more experiential, consumer-focused model.
The 2026 edition builds on that momentum, offering hands-on vehicle experiences, outdoor activations, and expanded ride-and-drive programs designed to connect manufacturers directly with enthusiasts and everyday drivers alike.
Industry Previews and Global Reveals
The show opens with industry and media preview days beginning January 14, where major automakers, startups, and mobility innovators are expected to unveil new production models, concept vehicles, and next-generation technologies.
Detroit remains a critical launch platform for North American and global debuts, particularly for electric vehicles, performance models, trucks, and advanced driver-assistance systems.
“Detroit remains the global proving ground for automotive innovation. The 2026 Detroit Auto Show reflects that legacy by bringing manufacturers, technologies, and consumers together in a more dynamic and experiential format than ever before.” — Detroit Auto Show leadership
Manufacturers traditionally leverage Detroit to showcase vehicles that define brand direction—whether electrification strategies, performance flagships, or future mobility concepts—making the show a bellwether for industry trends in the year ahead.
Public Days, Ride Experiences, and Outdoor Activations
Public access begins shortly after the preview days and runs through January 25, with a strong emphasis on interactive engagement. Attendees can expect expanded indoor and outdoor ride-and-drive opportunities, allowing consumers to experience electric, hybrid, and performance vehicles in real-world conditions.
Outdoor exhibits and downtown activations have become a hallmark of the modern Detroit Auto Show, taking advantage of the city’s urban setting to host dynamic demonstrations, branded experiences, and lifestyle-driven showcases that appeal to a broader audience beyond traditional car buyers.
A Showcase of Innovation, Heritage, and Performance
While innovation and electrification remain central themes, the Detroit Auto Show continues to celebrate automotive heritage and performance culture.
Domestic manufacturers, in particular, use the event to highlight legacy nameplates, high-performance variants, and future-facing interpretations of iconic models, reinforcing Detroit’s enduring influence on global automotive design and engineering.
The Camp Jeep Indoor Track Experience
From cutting-edge EV platforms and software-driven mobility solutions to performance vehicles rooted in motorsports and muscle-car tradition, the show reflects the full spectrum of today’s automotive landscape.
Detroit’s Auto Show, Reimagined
By combining industry significance with public accessibility, the Detroit Auto Show has positioned itself as both a professional forum and a cultural event.
The 2026 edition underscores that balance—serving automakers, suppliers, media, and enthusiasts while embracing the city itself as part of the experience.
As the automotive industry continues to evolve at a rapid pace, the Detroit Auto Show remains a vital stage where the past, present, and future of mobility converge—right where the automobile industry was born.
Detroit Auto Show 2026 — Schedule of Events
January 14–25, 2026 | Huntington Place, Detroit
Industry & Media Preview Days
Wednesday–Thursday, January 14–15, 2026
Invitation-only access for automotive media, manufacturers, suppliers, and industry professionals.
Global vehicle debuts, press conferences, and executive presentations take place during these days.
Charity Preview
Friday, January 16, 2026
A black-tie fundraising event benefiting regional children’s charities, offering early access to the show floor, premium hospitality, and exclusive vehicle previews.
Public Show Days
Saturday–Sunday, January 17–18, 2026
Monday–Friday, January 19–23, 2026
Saturday–Sunday, January 24–25, 2026
Public show days feature full access to manufacturer exhibits, concept cars, interactive displays, technology showcases, and expanded ride-and-drive experiences, both indoors and outdoors.
Detroit Auto Show 2026 — Ticket Prices & Info
Public Show Tickets (January 17–25, 2026)
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- Adults: $25
- Seniors (65+): $15
- Children (ages 3–12): $10
- Children 2 & under: Free
- Buy Tickets Here
- Family Pass (2 adults + 3 children): $60
- Advance Group Sales (30+ tickets): $18 each (must be purchased before 9:00 a.m. Jan. 17) Detroit Auto Show
Media & Industry Days Tickets (January 14–15, 2026)
- Single-day pass: $55
- Two-day pass: $80
- Media credentials required for press access Detroit Auto Show
Charity Preview Gala (January 16, 2026)
- All-access ticket: $400 each or $700 per pair
- Includes full access to the show floor, VIP reception, entertainment, and fundraising benefits. Detroit Auto Show
The Gallery Fundraiser (January 13, 2026)
- Tickets: $250 each or $400 for a pair
- Exclusive luxury showcase and kickoff gala for the show.
Ride & Drive Experiences
Throughout the public show dates, attendees can participate in manufacturer-hosted ride-and-drive programs, including electric, hybrid, and performance vehicles, offering real-world driving impressions.
Location
Huntington Place
1 Washington Blvd
Detroit, MI 48226
(View on Google Map)
