Picture driving home in a Ferrari, Lamborghini, or Porsche, pulling into a private elevator, and staying behind the wheel as your car rises high above the Atlantic Ocean. When the doors open, you drive into a garage attached to your own luxury residence. At the Porsche Design Tower in Sunny Isles Beach, Florida, that extraordinary arrival is part of everyday life.
This isn’t simply another oceanfront high-rise with a parking garage downstairs. The 60-story Porsche Design Tower gives wealthy car collectors an unusual combination of privacy, engineering, and automotive style: the chance to bring their prized cars directly home, park them beside their living spaces, and enjoy them like pieces of art.
Completed in 2016 and formally unveiled in 2017, the Porsche Design Tower was developed by Dezer Development in collaboration with Porsche Design. The 132-residence building is located at 18555 Collins Avenue in Sunny Isles Beach, just north of Miami Beach. It’s now an established luxury condominium with an active resale market, not a new development still under construction.
Drive Into Your Home Without Leaving Your Car
The tower’s signature feature is the Dezervator, a patented automated car-elevator system named after developer Gil Dezer. Instead of handing the keys to a valet, residents enter an enclosed vehicle lift, remain inside their cars, and are transported toward private garages adjoining their homes. The trip has been described as taking roughly 75 seconds, depending on the destination.
Gil Dezer explained the privacy appeal in an interview:
“Unit owners can be driving any car,” says Gil Dezer, of Miami-based Dezer Development, which built the tower. “They come into the elevator, up to the unit, and nobody bothers them. You don’t need to have a valet, you don’t have paparazzi taking pictures … that’s our customer base and our clients.”
For an internationally known athlete, celebrity, or business owner, that experience is about much more than convenience. It provides a discreet way to arrive and leave without passing through a busy public lobby. For collectors, it also eliminates the separation between an exotic-car collection and the home built around it.
As Dezer put it in the original interview:
“We sat down and said, ‘Well, what does Porsche design really have to do with real estate?'” says Dezer. “In the car world, we felt there was always a need for sleeping among your cars … (So) we came up with the concept of making the building about the automobile, and for the car enthusiast.”
Sky Garages Turn Supercars Into Living-Room Art
The most memorable part isn’t just riding the elevator. It’s where the journey ends. In many residences, a private sky garage sits next to the living space, separated by glass so that a collector can admire a Porsche 911, Ferrari, or other prized automobile from inside the home. Other layouts position parking on a separate level connected to the residence.
Depending on the floor plan, residences were designed with two to four parking spaces. The original sales materials described approximately 80 residences with garages adjoining their living areas. Exact configurations vary, so buyers considering a resale should check the specific unit’s layout and parking rights.
Dezer explained the idea in unusually personal terms:
“There are people who collect art, and there are people who view automobiles as art,” he says. “This was a way to have your artistic automobile displayed in your living room.”
It’s an approach that turns a home garage into a private automotive gallery. Instead of storing a collectible car several floors below, an owner can enjoy the design, color, and presence of the vehicle as part of the home itself.
A Private Oceanfront Address With Celebrity Appeal
The combination of oceanfront living, discreet arrivals, and private automotive storage has helped make Porsche Design Tower one of South Florida’s most talked-about residences among wealthy car enthusiasts and high-profile buyers.
Soccer superstar Lionel Messi reportedly paid approximately $5 million for a residence in the tower. According to The Real Deal, his purchase included a unit on the 47th floor. The publication also reported that developer Gil Dezer cited the private vehicle access as a major attraction for celebrities.
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Puerto Rican recording artist Anuel AA reportedly acquired a residence for approximately $6.25 million in 2019. Former Major League Baseball All-Star Carlos González has also been identified in published accounts as an early buyer. Among the tower’s wealthy investors and residents reported over the years are prominent business figures and international entrepreneurs.
These are publicly reported historical purchases, not a claim that any particular celebrity currently lives in the building. Privacy is, after all, part of the appeal.
Private Pools, Ocean Views, and a Resort-Style Lifestyle
Beyond the garages, the Porsche Design Tower was designed to make high-rise living feel more like a private oceanfront estate. Many residences feature broad terraces and individual plunge pools, with views across the Atlantic Ocean and the South Florida coastline.
Residents also have access to a spa, private dining and lounge experiences, a cinema, a fitness and wellness environment, racing simulators, and a dedicated car concierge. The result is a setting where automotive enthusiasm and resort-style luxury naturally overlap.
For some families, spacious residences are as important as the sports-car connection. One original resident interviewed for the story, Juan Pablo Verdiquio, described the appeal of having room for family life while living directly on the beach.
“We like the idea of having the closest thing to a house on the beach.” — Juan Pablo Verdiquio, resident, speaking in the original interview.
At the time of the interview, Verdiquio and his family occupied a residence of approximately 5,166 square feet. His collection included a Porsche, Ferrari, and Maserati. He described the unusually generous floor plans as part of what distinguished the building from other Miami high-rises.
The $25 Million Penthouse With an 11-Car Gallery
The tower’s most spectacular automotive accommodation was its four-level penthouse, which made headlines when it sold for $25 million in 2017. Reported by Mansion Global and Forbes, the deal remains the highest recorded sale shown in a building-wide deed-history database reviewed in October 2026.
The residence extends across multiple levels high above the ocean and includes a remarkable 11-car parking and gallery arrangement, combining private sky garages with a dedicated display space for collectible vehicles. The original developer asking price had been $32.5 million; the reported closing price was $25 million.
That purchase shows how far the idea can go: an oceanfront penthouse where the automobile collection is as thoughtfully displayed as the furnishings or fine art.
What Does a Porsche Design Tower Condo Cost in 2026?
Today, homes at Porsche Design Tower generally change hands through the resale market. Prices vary considerably depending on floor level, ocean views, interior space, terrace features, and the number and configuration of parking spaces.
Based on seven publicly reported MLS closings from February through September 2026, sales ranged from approximately $3.2 million to $4.7 million, averaging about $3.9 million. That is a snapshot of recent transactions, not an official valuation of every residence or a prediction of future prices. Large penthouses and one-of-a-kind residences can trade for much more.
For perspective, CURVE’s building-wide deed-history database reports a historical average of approximately $5.8 million across recorded transactions, including original developer sales and resales. The difference illustrates why a recent-sale average and a lifetime building average should not be confused.
Those looking for a residence should verify the latest listings, actual sold prices, association charges, and garage configuration with a qualified local real estate professional.
A Lasting Landmark for Luxury Car Collectors
Nearly a decade after its completion, the Porsche Design Tower is still a striking example of how far developers can take the idea of living with collectible automobiles. It combines the appeal of a private automotive gallery with a luxury residence above one of South Florida’s best-known stretches of coastline.
For the right buyer, the attraction is simple: arrive home without surrendering the keys, ride upward in the comfort of your own car, and park a favorite machine only steps from the living room. That’s the detail that separates Porsche Design Tower from an ordinary luxury condominium.
Porsche Design Tower
18555 Collins Avenue, Sunny Isles Beach, FL 33160
Building information: pdtowermiami.com
Developer: Dezer Development
