The Pinnacle of Luxury Slides into Switzerland for The ICE St. Moritz International Concours of Elegance and ICE Races
February 23 @ 10:00 am - February 25 @ 5:00 pm
CHF80
(St. Moritz, 19 Feb. 2024) – On February 23 and 24, St. Moritz will again host the I.C.E. St. Moritz, The International Concours of Elegance, marking the season’s pinnacle event on the world-renowned frozen lake. Richard Mille continues its partnership as the title sponsor for the second consecutive year, promising an unparalleled blend of elegance and luxury against the backdrop of an iconic winter landscape.
Launched in 2019, The I.C.E. St. Moritz has quickly become a prominent addition to the International Concours d’Elegance.
Drawing inspiration from Richard Mille’s innovative spirit in the luxury watch industry, The I.C.E. St. Moritz event uniquely merges traditional car exhibitions with the excitement of ice-based dynamic displays. This combination cultivates a special niche within both the high-end automotive and luxury realms, symbolizing a blend of elegance and cutting-edge innovation.
Over 100 multimillion-dollar classic collector cars will compete at the ICE St. Moritz Concours of Elegance for awards and lap time trophies.
The partnership’s innovative approach, energized by the 2023 event, has reinforced and intensified its foundation. This unique ambition fosters collaboration between two lifestyle realms, offering an unparalleled modern experience that resonates with the shared principles of Richard Mille and The I.C.E. St. Moritz: exceptional quality, outstanding performance, cutting-edge innovation, and exquisite refinement.
The I.C.E. St. Moritz International Concours of Elegance and ICE Races cater to an elite audience with VIP access to luxury events, while also welcoming the public to enjoy the thrilling races and marvel at vintage, collectible automobiles..
Richard Mille and The I.C.E. St. Moritz are set to unveil an extraordinary, enhanced event, drawing on the nostalgic glamour of St. Moritz’s elite lifestyle. This gathering promises an unforgettable experience for guests, celebrating the opulence and prestige synonymous with the rich and famous of this iconic destination.
Marco Makaus, Patron of The I.C.E. St. Moritz says:
“We are thrilled to continue the cooperation with Richard Mille, a brand which was not afraid to enter an established market with an innovative approach and has been very successful. Likewise, initially The I.C.E. St. Moritz was born as an informal get together with friends sharing the same passion for beautiful cars, and with it we took the risk of positioning the event among the more traditional concours of elegance. This common vision, and the dedication to high quality and uniqueness that we share, creates a very precious synergy. We look forward to another successful event together with Richard Mille!”.
As winter reaches its zenith, Lake St. Moritz is magically transformed into a glistening stage for the most spectacular motor racing event.
Peter Harrison, CEO of Richard Mille says “After the resounding success of 2023, we are truly delighted to partner with The ICE St. Moritz as title sponsor for the second year running.
This exhilarating event proves that true innovation knows no bounds, embracing the challenge of pushing these timeless vehicles of true automotive excellence to their absolute limits. As we mark our second year of this partnership, we look forward to another celebration of thrilling races, classic elegance, and shared values on this worldwide icy stage.”
The – The St. Moritz International Concours of Elégance and I.C.E. Racing
Conceived by Marco Makaus in 2019, The I.C.E. St. Moritz quickly rose to prominence, joining Engadin St. Moritz Tourism AG’s elite Diamond Events by 2020. It stands out in the Concours d’Elegance realm, offering an exceptional mix of classic automobile showcases, art, and sports, all set against the backdrop of a world-renowned location.
Over fifty collector cars will compete in racing on the lake at the ICE – International Concours of Elegance St Moritz/ over two days.
This event uniquely fuses high-end automotive culture with luxury and innovation, setting a new standard for elegance and exclusivity in the car collecting and sports car racing industry.
A select community of car collectors has been chosen for this year’s Concours and track competition. Renowned brands such as Ferrari, Bentley, Maserati, Jaguar, and even American Muscle cars are set to make an appearance this year.
The St. Moritz International Concours of Elegance showcases a diverse range of vehicles, including classic cars, vintage models, and bespoke concept creations. This prestigious event features categories such as Open Wheels, Barchettas on the Lake, Le Mans 100, Concept Cars & One-Offs, and Queens on Wheels, celebrating vehicles from the golden age of motor racing, iconic endurance racing cars, unique concept models, and quintessential luxury cars of the 20th century.
Open to the public, tickets provide access to this unique blend of automotive excellence and natural beauty, highlighting the event’s dedication to environmental stewardship and community involvement.
The 2024 St. Moritz International Concours of Elegance and ICE Races are set to take place on the 23rd and 24th of February 2024
ABOUT RICHARD MILLE
Founded in 2001, The Richard Mille Watch Company soon became established as one of the pre-eminent players in the luxury watchmaking industry by developing a unique, immediately recognizable architectural aesthetic combined with unrivaled innovation, both technically and through material development and utilization. Today, the Richard Mille watch collection comprises more than a hundred models, each designed and produced with the same passion and uncompromising principles that guided Richard Mille’s first creation, the RM 001.
ABOUT ST. MORITZ
St. Moritz, known for its chic, elegant, and exclusive vibe with a cosmopolitan ambiance, stands as one of the most famous resorts in the world. For more than a century, St. Moritz, with its spectacular scenery and fine weather, has been the playground of the rich and famous.
Additionally, St. Moritz is more than just a luxury holiday resort. It is also the birthplace of “Alpine Winter Tourism.” The snow-drenched hills of St. Moritz have twice hosted the Winter Olympics, in 1928 and 1948.
Lastly, St. Moritz first became a famous health destination thanks to the vitamin-enhanced mineral springs, which were discovered 3,000 years ago and established the town as a summer spa resort early on.
(More information on The St. Moritz Official Guide)
ABOUT RICHARD MILLE
Richard Mille is a Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille, based in Les Breuleux, Switzerland. The brand specializes in very high-priced clockwork watches which have been criticized by some as “ridiculous” and “unnecessarily extravagant. (Source: https://en.wikipedia.org/wiki/Richard_Mille)
TICKET & SCHEDULE
Friday, February 23, 2024:
Experience the STATIC International Concours of Elegance, with exclusive access to the I.C.E.
Village and a closer look at classic cars. Tickets are CHF 110, with free entry for children under 10.
TICKETS: CHF 110 (Buy Tickets Here)
Saturday, February 24, 2024:
Join the DYNAMIC International Concours of Elegance, including access to the grandstand.
Tickets are CHF 80, with free entry for children under 10.
🎫 TICKETS: CHF 80 (Buy Tickets Here)
Weekend Pass:
Covers both days’ events for CHF 150, offering a comprehensive experience of the I.C.E. Village and both the STATIC and DYNAMIC Concours. Children under 10 enter free.TICKETS: CHF 80 (Buy Tickets Here)
🎫 TICKETS: CHF 150 (Buy Tickets Here)
🎫 VIP Tickets: Start from CHF 980 for an enhanced experience.
General Parking:
Public parking is available in several locations around St. Moritz, including the main car park at the Bahnhof (train station) and the Talstation Corviglia (base station of the Corviglia funicular). These car parks charge an hourly or daily rate.
Credit: Theicestmoritz.ch
VIDEO: THE ICE 2023 St.Moritz | International Concours of Elegance
