Gooding & Company Pebble Beach Auction Showcases Classic and Modern Cars (Aug. 14-15, 2026)
August 14 @ 9:00 am - August 15 @ 9:00 am
Free
Gooding & Company Pebble Beach Auction returns for Friday, August 14, and Saturday, August 15, 2026, with the sale staged at the Pebble Beach Equestrian Center in the heart of Pebble Beach, CA. The event anchors Monterey Car Week and draws collectors, historians, and enthusiasts to witness significant motor cars ranging from pre-war classics to modern hypercars.
Auction Preview & Definition
This multi-day sale transforms the Pebble Beach Equestrian Center into a high-stakes arena for blue-chip automobiles, with a docket typically spanning 150 to 200 motorcars. Expect rare coachbuilt masterpieces, racing veterans, and halo hypercars presented across viewing days, bidder receptions, and technical presentations.
Prior results at this venue reinforce its market position, with the 2025 Pebble Beach Auction generating sales above $100 million and delivering strong sell-through. Blue-chip Ferraris and Bugattis surpassed high estimates, confirming the event as a global reference point for record-level collector car transactions.
Quick Overview
Quick Overview: The Gooding & Company Pebble Beach Auction takes place at the Pebble Beach Equestrian Center on Friday, August 14, and Saturday, August 15, 2026. Preview starts at 9:00 AM; Auction begins at 5:00 PM on Friday and 11:00 AM on Saturday daily and tickets are estimated at $50 for Public / $100 for Admission for two to all viewing and auction days – View Ticket Information
Top Five Featured Cars
- 1964 Shelby Cobra Daytona Coupe (Chassis CSX2300)
- Estimate: In Excess of $25,000,000
- Significance: Raced in period at Reims in 1965 and previously owned by Carroll Shelby himself. Poised to set the record as the most expensive American automobile ever sold at public auction.
- 1963 Ferrari 250 P (Chassis 0810)
- Estimate: $15,000,000 – $20,000,000
- Significance: Ferrari’s first-ever mid-engine V-12 prototype sports-racing car. Official Scuderia Ferrari factory entry that secured 2nd Overall at the 12 Hours of Sebring and 3rd Overall at the 24 Hours of Le Mans in 1963.
- 1961 Ferrari 250 GT SWB Berlinetta Competizione (Chassis 2701 GT)
- Estimate: $8,000,000 – $10,000,000
- Significance: One of only 20 “SEFAC Hot Rod” Berlinettas produced—the ultimate factory evolution of the 250 GT SWB series. Recorded the fastest GT lap time at the 1961 Le Mans Test and competed in the Targa Florio.
- 1968 Porsche 907 Langheck (Chassis 907-005)
- Estimate: $4,500,000 – $5,500,000
- Significance: Delivered Porsche its historic first-ever overall victory in a 24-hour endurance race with a 1st Place overall finish at the 1968 24 Hours of Daytona.
- 1966 Ferrari Dino 206 S Berlinetta (Chassis 014)
- Estimate: $3,500,000 – $5,000,000
- Significance: Features handcrafted Piero Drogo aerodynamic coachwork; the final example of only three closed Berlinetta-bodied cars produced out of 18 total Dino 206 S chassis built.
About the Venue
The Pebble Beach Equestrian Center is a central Monterey Peninsula venue with open-air event space, guest access, and organized parking support for large collector gatherings. Its role during Monterey Car Week places it within one of the most concentrated automotive marketplaces in the world. More information is available at Pebble Beach Equestrian Center.
About the Event Company
Gooding & Company is a major collector car auction house known for blue-chip consignments, strong provenance standards, and high-value sales at leading concours venues. The company operates at the top tier of the market, with expertise across pre-war classics, post-war sports cars, and rare competition machinery. Learn more at Gooding & Company.
Ticket Prices & Event Schedule
- Ticket Price: $50 for Public / $100 for Admission for two to all viewing and auction days – View Ticket Information
- Date(s) of the Event: Friday, August 14, 2026 & Saturday, August 15, 2026
- Hours of the Event: Preview 9:00 AM – 5:00 PM; Auction starts 5:00 PM Friday and 11:00 AM Saturday
- Event Venue Name: Pebble Beach Equestrian Center
- Event Venue Address: 3300 Stevenson Dr, Pebble Beach, CA 93953
- Event Venue URL: Pebble Beach Equestrian Center
Event Summary
Gooding & Company Pebble Beach Auction is a premier collector car auction taking place Friday, August 14, and Saturday, August 15, 2026 at the Pebble Beach Equestrian Center in Pebble Beach, CA. The sale is positioned within Monterey Car Week and features high-value pre-war classics, European Classic Cars, and Supercars presented to a global collector audience.
- Who: Gooding & Company
- What: Collector car auction
- When: Friday, August 14, and Saturday, August 15, 2026
- Where: Pebble Beach, CA
